For some, the event was like Christmas morning: the grand opening of the first Steak 'n Shake in New York City. Opening next to the Ed Sullivan Theatre, where the Late Show with David Letterman is recorded, the line began the day before.
Why the hype and hustle, you ask? Because the first 150 patrons in line were to be granted a free burger, fries and shake once a week for a year. If we lived or worked in the city, we might have been there too.
For an on-the-ground report of what it was like to be among those first in line, check out the Culture Desk feature of the New Yorker titled "Bright Lights, Cheap Burgers."
While we're committed to a "real food" blog that typically doesn't focus on fast food, we'll make exceptions from time to time - such as when the burgers are exceptional, even if they're from a chain. We're not the first: Roger Ebert himself once noted that the Steakburger is "a symphony of taste and texture," so who are we to argue?
Have you frequented a Steak 'n Shake? Or even visited the New York City location? Tell us about it.
Image source: rsteup (Flickr)
Tuesday, January 31, 2012
Shaking Things Up in New York City
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